Strategy is not complex but it is hard because it forces us to make specific choices about our future. Play To Win.
Strategy is not complex but it is hard because it forces us to make specific choices about our future. Play To Win.
Perseverance
Hard work
Curiosity
Empathy
Competition
Honesty
Fun
Creativity
Sailing
Alpine Ski
Tennis
Golf
There are three requirements for a strong value proposition. Meet your customers needs, so they buy your product. Make your product hard to substitute, so you are not forced to drop your price. Substantiate to build trust and followers.
I can audit how you come across in the market place. Commercial message, advertising, colors, typography, design elements, taglines, tone of voice, storytelling. Consistency is the key to Build Trust.
Strategic, quick-reference document used to help position the product in a consistent manner, in competitive scenarios. Build consistency, clarity and internal alignment.